Permanent Makeup International Conference

(Tallinn Masterclass by Sviatoslav Otchenash)


“Tallinn Masterclass by Sviatoslav Otchenash” is a flagship event of the Permanent Makeup domain, and 250 key personnel and aspiring artists convened from 39 countries around the world.

A principal opportunity for artists to study cutting-edge techniques, develop business strategies with field leading experts and network internationally.

We needed to inspire a high degree of participation and fit the traditional 3-day format into a complete narrative of a larger perspective.

Thus, event concept “Reflection” was born. 

To “Reflect” means connecting to and becoming our most authentic selves, releasing societal pressure in the process. 

This journey to reaching complete beauty – in and out – through “Reflection”, would inspire the artists to produce most authentic creative work.

Like taking steps towards a mirror to see our “Reflection” come into detail.

The Tallinn MC conference was held between 26-27.08.22 at the Hilton Hotel. Guests “Reflected” on their practical skills in a productive enterprise, where live beauty procedures were performed and translated on-site.

For the evenings and post-conference day, an unforgettable entertainment program was planned. For the first evening, participants were taken on a tour of the atmospheric Old Town, which ended with a most authentic medieval feast at the Olde Hansa restaurant. The leading artists were taken to the vibrant Kalamaja district, where a night out was spent sharing impressions and getting acquainted at Fotografiska.

After a successful conference, the participants were guided to the Cruise Port of Tallinn, where a grandiose Award Gala was held. Read about the Award Gala here!

On the last day of the gathering, we hosted a thematic Afterparty at the Klinkberg Summer Venue. Read about the Afterparty here!

The comprehensive concept gave new life to the 3-day conference event format and allowed participants to enjoy every moment with a rejuvenated perspective.

Artists were inspired to “Reflect” on themselves and their art and thus maximally immersed in the experience. 

Visuals & organizing
Celebrate Group
Location & catering
Hilton Tallinn Park Hotel
Viktor Golikov & Taago Heinmaa
Infocus Media OÜ (Alex Dg)
Different ja Reserv

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